888 Sport Review

£/$/€88 in Free Bets

888 Sport is one of the top "online only" betting companies in the world. Their highly successful sportsbook is hugely popular among recreational sports bettors thanks to their seemingly endless list of bonuses and promotions.

Huge in the UK, Europe, Canada, Asia and South America, they are a world renowned brand famous for safety, reliability and quick cashouts. We highly recommend you checkout www.888sport.com for all your sports betting needs.

Plus Points
  • Massive company
  • Excellent signup bonus
  • Regular betting specials
  • Highly trusted brand
  • No US players
  • Live betting could be better
  • Don't always offer the best odds

888sport is just one of the wagering and gaming websites in the 888 Holdings group that is a publicly listed company on the London Stock Exchange.

What is now known as 888 Holdings was founded in 1997 in the British Virgin Islands as Virtual Holdings Limited.

888 Holdings launched casino and poker rooms in the late 1990s and early 2000s. In 2003, 888 Holdings obtained a gaming licence in Gibraltar and moved its operations from Antigua to the famous British Overseas Territory on the southern end of the Iberian Peninsula. 888 Holdings launched 888sport in 2008 so that it had offerings in the four most significant online wagering and gaming segments: casino, poker, bingo and sports betting. In 2010, 888 Holdings introduced a common look and feel across its online casino, poker, bingo and sports betting products.

Two sets of brothers – Aaron and Avi Shaked and Ron and Shay Ben-Yitzhak – established Virtual Holdings Limited, with the 888 brand coming into being in 2002. In Chinese tradition, people believe that some numbers are either auspicious or inauspicious based on the Chinese word to which the number sounds familiar. The numbers six, nine and particularly eight sound similar to words that have positive meanings. The Chinese word for eight sounds similar to the word for prosper or wealth. In regional dialects such as Cantonese, the word for eight sounds similar to the word for fortune.

Chinese people – 19 per cent of the world’s population – view eight as an auspicious number and a number featuring several eights is very lucky. For example, the Beijing 2008 Olympic Games Opening Ceremony began at eight minutes and eight seconds past eight o’clock on the eighth day of the eighth month in the eight year of the 21st century. The decision to go with 888 as a brand was a calculated one.

888sport’s website is very slick. Orange, black, grey and white is a colour scheme that rocks online and 888sport’s choice of typography is excellent as well. One of the key selling points of 888sport’s website is that it houses a terrific statistics engine that enables one to research one’s bets without having to trawl the Internet for information. It makes the 888sport website sticky, as does the online bookmaker’s unique iCard for horse racing.

In the rest of this review we will look at 888sport’s betting options, its bonuses, its security and licensing, how it treats professional and recreational punters and its banking practices, before providing an executive summary.

Betting options

One thing that one should know about 888sport is this: it does not set its own odds. In 2013, 888sport signed an agreement with Kambi Sports Solutions for the latter to deliver a fully managed sportsbook solution to the former. The agreement has enabled 888sport to offer a significantly upgraded sports betting experience to its clients. Also, it meant that Kambi Sports Solutions added British horse racing to its product portfolio, both through online and mobile channels. 888sport is not the only online bookmaker that Kambi Sports Solutions services, with its foundation client being Unibet, with which it has worked since 1997. While 888sport’s decision to use Kambi Sports Solutions has its positives, the negatives include the fact that 888sport is never going to be an online bookmaker that sticks out its neck and quotes the world’s best odds about any specific option, although they are definitely not the worst.

There is nothing flash about 888sport’s live betting but it works as it is intended to work, its presentation is clear and it is responsive, which is the key requirement of a system in which every second counts. It is not in the same sphere in this area as, say, Bet365, but it is pretty good.


Bonuses and promotions are key components of 888sport’s marketing strategy and it is always coming up with fresh offers to lure in new clients and retain existing clients. Often 888sport’s promotions have something to do with the number eight. For example, free bets worth 88 units are a common sign-up offer, as are refunds on football matches when one’s bet goes down to an 88th-minute winning goal.

Security and licensing

888sport is licensed by the Government of Gibraltar and it is regulated by the Gibraltar Gambling Commissioner. Also, 888sport is part of a company that floats on the London Stock Exchange. In short, 888sport is a safe place to play.

Professional versus recreational punters

Kambi Sports Solutions, which manages 888sport’s sportsbook, prides itself on around-the-clock quality risk management and customer profiling so suffice to say that the chances of pulling the wool over its eyes are very slim. The fact that a third party runs 888sport’s sportsbook means that one cannot expect to get set for large amounts. Therefore, 888sport is definitely for recreational punters.

Banking practices

Depositing and withdrawing money is pretty easy for 888sport clients provided that they want to bet in one of a limited range of currencies. 888sport only permits clients to open accounts in American dollars, British pounds, Danish kroner, euros and Swedish kronor, while residents of Israel, Spain, Turkey and the United States of America are prohibited.

Executive summary

888sport is a sound choice for recreational punters who like to bet on mainstream sports at good but not great odds. Its website is excellent and being part of a group listed on the London Stock Exchange is very comforting with regards to security. Also, 888sport offers decent promotions.

About 888 Sport
  • Sport Website: www.888sport.com
  • Software: Virtual Holdings Ltd
  • Jurisdiction: Gibraltar
  • Ownership: Kambi Sports
  • Currencies: USD, GBP, Euro, CAD, AUD
  • Support: See Website
Bonus Details

€88 Free + €5 Free Mobile Bet + €5 Casino Bet

  • Bonus is 100% match up to £/$/€88
  • Bets must be minimum of $10
  • Must be even money or greater odds
  • Must complete all bets within 90 days of registering
Deposit Options